The highly reputable research company, Nielsen, did a big study in 2009 looking at how teens use media. And it was a real “reality check” as they found that most of the beliefs out there are actually wrong!
For example, teens watch more TV now than ever (and have not abandoned it for the internet, mobiles or game platforms!). In contrast, they watch LESS online videos than adults do (actually spend a whopping 35% LESS time doing that than 25-34 year olds, for example).
But it is the findings regarding game play that the Bitfood team were wanting to check out. Nielsen found, for example, that:
* Teens play video games, but are as excited about play-along music games and car-racing games as they are about violent ones: Just two of their top five most-anticipated games since 2005 are rated “Mature.”
* Video consumption, led by TV viewing, is the centerpiece of teen media consumption.
Console gaming comes in third “in a day in the life of” the average teenager in the US. These are averages, tho, and we are betting that game players actually spend more time using their consoles than these figures would suggest – but averaged out over all teens that figure goes down a lot.
* The myth is that teen gamers spend all their time playing “Mature” shooter games But in reality just two of the top five “most anticipated” games among teens since 2005 were rated Mature (Halo 3, and Grand Theft Auto IV)
* Teens account for just 23% of the console audience and less than 10% of PC game minutes.
* 83% of teens have at least one console in their home.
What do ya think? Does this describe teen use as you see it? We want to hear your view on these results (For example, the last 12 months has seen a massive increase in the involvement of females in the gaming world – Nielsen are suggesting the Wii has played a big role in broadening the population of those playing games. But we suspect that the increasing use of mobile game platforms in education has had a big impact as well)