Check out this PSP commercial that was aired a year ago:

And further back in time we see the same focus

There is a clear target audience for these adds! Guys!! Now check out this more recent PSP commercial.

Notice anything?

Yep, whilst there might be chat at the grass roots about girls using PSPs, it does not look like Sony has noticed! There are only guys in the most recent commercial and 99% guys in the older ones.

I am guessing that while ever Sony acts like PSPs are just for guys, that girls that like the PSP will have to accept that games on offer will be targeted at young adult males (as seen in the ads).

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Some time ago we did a post on how to get  movies for free on PSP! All you needed was a movie file on your PC and TransferMyVideo could convert it to a PSP compatible format.

Well, we have just discovered a way for you to get all your DVDs so you can watch them on PSP as well (friends got some DVDs you wanna watch?)

One of the team here at Bitfood, spotted a promo on another site - iPhonegizmo - that offers TransferMyVideo at 15% off.

Even better, they followed the links in the article and discovered that there is free software that makes it possible to use TransferMyVideo to copy any DVD (including those that are “right protected”). Its called DVD43, takes a few moments to download and then just sits on our desktop quietly working away unlocking DVDs so they can be copied!

Now the great thing about TransferMyVideo, is that it can convert any DVD to watch on a stack of mobile platforms - including iPhones, iPods, and Zunes as well as PSP. So that means if you need a parents’ agreement to get the software, you have a pretty good chance of getting them interested, as they can benefit from the software as well!!

Check out the article on iPhonegizmo, so you know whats involved, then you can put a killer argument to whoever controls the credit cards in your place (including you, if you are the one in charge!!) We have trialed it on both iPods and iPhones and it works a treat!

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 We ocasionaly come across comments in forums like:

are you serious HANNAH MONTANA man i dont even think that there is that many girl psp players i maybe wrong i have like one friend who plays a psp more...

and

Female Psp gamers?? Not in my country. Once my girlfriend saw my Psp , she said “Still playing games???Grow Up”. more…

Views that are somewhat encouraged by sites like Joystiq that has a post listing the top ten girls of PSP. No, not gamers - characters! The image to the left is an example - and all but two sported giant boobs!

But the fact is that most of us see girls in - sexy poses in PSP wallpapers, sexy poses in PSP ads, or as sexy characters in PSP games. We don’t so much see girls actually playing PSPs.

All the same, it certainly looks as if females of all ages are taking to PSPs in UK and Europe (though not necessarily as gamers!) and in Japan (more on this in Part II). For now, just take a look at this recent video on the subject.

Looks like a real push to develop completely new games. Not to replace the type we get now - just pushing for more variety in role types. What do ya reckon? Got any suggestions to put forward?

Put them in the comments section.

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Maybe Sony needs to rethink their marketing and get some celebs playing the PSP as well as being the  characters in their games!! Because the Beyonce promo for Nintendo seems to be working a treat. Though it beats me why! Even with Beyonce giggling cutely over the game it still looks like a pretty dumb game. You can see what I mean in this video:

Nor does the Bitfood team think that the upcoming PSP-3000 Lilac bundled with Hannah Montana, is going to capture the tween teen heart away from the Beyonce-backed Nintendo, on its own! As the game is also being released for Nintendo, they are gonna have to do better than just a lilac console!

But who could put the PSP game for girls - Hannah Montana (with Lilac console)  into contention?

Here is our pick - but doubt that Sony could swing it!

Tell us who you would want promoting it!

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